Attend the wildest party in your city to kick-start your day
Waking up early to go to work is not something most of us do easily. But rising to head to a dance party that involves no alcohol or drugs is quickly becoming one of the coolest urban wellness experiences around the world.
A movement that already spans 16 key cities, including Hong Kong, Shanghai, New York City, Los Angeles, San Francisco, Chicago, Miami, London, Paris, with several others launching over the next few months, such as Tokyo, Sydney and Philadelphia, it only signifies the beginning of this social experiment.
What started as a project with friends in the basement of a NYC coffee shop, the movement rapidly grew into a large-scale yoga and fitness event, which is part lifestyle, part community and part movement.
We catch up with model, yogini and wellness enthusiast Rosemary Vandenbroucke, who is Asia’s very own Daybreaker co-producer and community catalyst.
HOW WOULD YOU DESCRIBE DAYBREAKER IN A FEW WORDS?
Daybreaker is a global movement and is all about energy, connection and intention! You never know where our next location will be and what surprises are in store. We start with a yoga and fitness experience and then dance with reckless abandon. We don’t need alcohol. We don’t need to pretend to be someone else. We come as we are to sweat, dance and connect with ourselves and each other.
BECAUSE THERE IS NO ALCOHOL AND ONLY HEALTH JUICES, PEOPLE ARE ON A NATURAL HIGH?
When you dance in a community first thing in the morning, our brain releases a quartet of happy brain chemicals: Dopamine, Serotonin, Oxytocin and Endorphins. We experience some of our happiest moments when these are released, and Daybreaker naturally encourages this release. I’ve had so many people come up to me during an event telling me how they never imagined they could have so much fun completely sober. Some are even shocked at the amount of sweat they worked up. It’s the best feeling!
WHY IS DAYBREAKER SUCH A SUCCESS?
Daybreaker is like the ultimate workout experience, but it offers a lot more. We come together, in community, to dance our faces off before going to work. No alcohol, no judgements – this is our check-in with ourselves where we unlock and self-express, which we think is part of the secret sauce for its success. Last week, during one of our events in D.C. (we actually took over the iconic Kennedy Centre and danced on its rooftop terrace!), someone approached a member of our team – and shared “I just love that they’ve created a dance party where I can just be myself.” Daybreaker is a place where you can just let loose and let it all out on the dance floor.
IS THE FORMAT OF DAYBREAKER THE SAME IN EVERY CITY?
This is where Hong Kong stands out from the pack. We’ve given more accessibility to our Hong Kong family by running the Daybreaker over the weekend as opposed to other cities who wake their community up at 6am before work.
WHO IS DAYBREAKER FOR?
Daybreaker is best described as a peak life experience. We are a global movement and aspirational lifestyle brand backed by an engaged and influential community of millennials seeking avant-garde social entertainment, healthy lifestyle choices and creative inspiration. There is literally no better way to start your morning.
THIS TIME YOU’RE TEAMING UP WITH EVOLUTION, WHICH IS CELEBRATING 10 YEARS.
We’ll be teaming up with Evolution to celebrate their decade of community, lifestyle, wellness and movement, which just so happens to be some of Daybreaker’s favorite things too. We’ve got Pure founding yoga teacher Patrick Creelman, Cameron Shayne and myself raising your vibrations before you dance the morning away. Expect crazy surprises, live performances and more sprinkled in to keep you on your toes, by Olivia Dawn, Tien, Utah Lee, just to name a few… Oh and Sponge will be there to help you get your party hair on and your makeup looking fab. So come don your brightest colours and get ready to sweat, connect, celebrate and love.
Follow Rosemary’s adventures on Instagram at @rosemary_vdb.