Discover Seoul through a thoughtfully curated journey combining Korean wellness, celebrity beauty, professional photography and advanced skincare with a Certified International Medical Coordinator.
Created for travelers who want to experience the world of K-beauty beyond the usual shopping trip, VIA LUMI‘s four-day itinerary brings together some of the city’s most sought-after beauty and wellness experiences. From premium spa treatments favored by Hollywood stars and celebrity styling to personalized medical beauty and a professionally directed photoshoot, each experience offers a distinct introduction to Seoul’s celebrated beauty culture.
Private airport transfers and a carefully paced itinerary make the journey effortless, while free time on arrival allows guests to settle in before the program begins. The experience concludes with curated shopping at Olive Young and Seoul’s most premium beauty pharmacy, providing an opportunity to discover Korean products suited to individual beauty and skincare goals.
SEOUL BEAUTY AND WELLNESS JOURNEY
- Private arrival and departure airport transfers
- Top-tier Korean spa experience favoured by Hollywood stars
- Personal color analysis at JENNYHOUSE
- Professional hair and makeup by celebrity beauty artists
- Professionally styled concept photoshoot
- Choice of traditional hanbok or K-pop-inspired concept
- Personalized consultation at a premium medical beauty clinic
- Treatments tailored to individual skin and beauty goals
- Choice of curated K-beauty shopping at Olive Young and Seoul’s most premium pharmacy
DAY 1 ARRIVAL IN SEOUL
Morning
Arrive in Seoul and meet your driver for a comfortable private van transfer from the airport to your hotel.
Afternoon
Check in and enjoy time at leisure to rest and settle in after your journey.
DAY 2 KOREAN WELLNESS AND CELEBRITY BEAUTY
Morning: Premium Korean Spa
Recognized by the MICHELIN Guide as one of the top 11 wellness sanctuaries in Asia. Begin the day with an elevated wellness experience combining Korean-inspired care with luxurious spa treatments. The selected setting offers a restorative introduction to Seoul’s contemporary approach to beauty and well-being.
Afternoon: JENNYHOUSE
Visit JENNYHOUSE, known for creating the beauty looks of leading Korean celebrities. A personal color analysis identifies the shades that best complement your natural complexion before professional artists create a tailored hair and makeup look.
DAY 3 K STYLE PHOTOSHOOT AND MEDICAL BEAUTY
Morning: Concept Photo Session
Step in front of the camera for a professionally styled photoshoot inspired by Korean culture and entertainment. Choose between an elegant traditional hanbok concept or a contemporary K-pop-inspired look, complete with professional styling and photography.
Afternoon: Medical Beauty Clinic
Discover Korea’s renowned medical beauty sector with a personalised consultation at a carefully selected premium clinic. Following the consultation, specialists recommend and perform treatments tailored to your skin condition, preferences and beauty goals.
DAY 4 K BEAUTY SHOPPING AND DEPARTURE
Morning
Check out from the hotel before enjoying an optional curated K-beauty shopping experience at Olive Young and a Seoul’s premium pharmacy. Explore popular skincare, beauty and wellness products with guidance shaped around your individual needs.
Afternoon
Meet your private driver for the transfer to the airport and your departing flight.
ADDITIONAL VIA LUMI SERVICES
- Standalone medical concierge: US$200 service fee, excluding medical treatment fees
- K-beauty tourism: US$600 per day
