Born and raised in England, Alex Malcolm founded Jacada Travel in 2008. He was working in the travel industry in Rio de Janeiro when he realized that there was a market for a company that showed travelers the insider track and hidden gems that only locals know. He moved back to his native UK to put his plan into action. Latin America is Malcolm’s region of speciality. He lived in Brazil for several years and traveled extensively around South America, learning Portuguese and Spanish along the way. His favorite destination is Argentina, somewhere he says he could travel every year. Since its inception, Jacada Travel has grown from an idea to an international, pioneering luxury travel company specializing in Latin America, Africa, Asia, the Polar Regions, Australasia and Europe, with offices in London, Hong Kong, Santiago and Cape Town.