For the unversed, Cosmoprof is a series of beauty and cosmetics trade shows that take place in locations around the world. Expect to discover up-and-coming skincare brands, get to know new technologies in the beauty industry, and network with some of the top manufacturers across the globe at this event.
To make it happen, the Cosmoprof Asia team pivoted, relocating the world-leading event from its home base of Hong Kong to Asia neighbor Singapore, proving nothing will stop the beauty and cosmetics industry from reconnecting face to face in 2022.
Entry restrictions for travelers to Hong Kong meant a potential disruption to both exhibitors and visitors for Cosmoprof Asia in November. Hong Kong still requires travelers to subject themselves to nucleic acid testing and be under medical surveillance for three days after arrival. On the other hand, Singapore welcomes fully vaccinated visitors without pre-departure tests, on-arrival tests or quarantine requirements.
The organizers, BolognaFiere and InformaMarket, are proudly supported by the Singapore Tourism Board. Together, the partnership ensures the three-day show will answer the industry’s pent-up demand for networking, while offering astute insights into the fast-evolving Asia region and beyond, empowering business-boosting opportunities in the region.
“We are excited to meet our beauty community again, this time in Singapore, for the next edition of Cosmoprof and Cosmopack Asia”, said Gianpiero Calzolari, President of BolognaFiere. “The event is a not-to-be-missed opportunity for stakeholders to understand how consumer habits continue to change in the Asia-Pacific region, and how to develop new projects and proposals to meet the specific needs of this market. We are ready to offer our best-performing services and tools to attendees, to help them develop new business projects”.
Strong support for the fair has already been proven through the upcoming participation of over 1,000 exhibitors from 40 countries and regions. Companies will showcase their offerings across 5 halls (from Hall 2 to 6) at the Singapore EXPO, covering an exhibition area of up to 50,000 sqm. The 18 regional pavilions include: Australia, California, France, Germany, Italy, Japan, Korea, Mainland China, Malaysia, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turky, UK, and West Africa (Benin, Burkina Faso, Mali, and Togo). Over 15,000 guests have already registered and are expected to attend the fair.
While the exhibition takes place, the center stage will focus on some key conversations that will prove to be insightful for everyone in the beauty and wellness industry. In an exclusive collaboration for Cosmoprof and Cosmopack Asia, the international trend agency BEAUTYSTREAMS will present the CosmoTrends Report, showcasing key trends spotted among the exhibitors, and highlighting notable brands and products anticipated to have a strong impact on consumers in the Asia-Pacific market. The report promises to present a unique overview of the latest trends for buyers, press, influencers, and trend scouters.
Cosmo Onstage will present live demos, product presentations, and innovative treatments to beauty and spa professionals, hair stylists, and nail artists. The exciting programs will offer inspirational content and new techniques, enriching and educating exhibitors, suppliers, and attendees. Events to look out for include the N.A.I.L.S Beauty Masters Championship ASIA 2022, organized by the Nailist Association for International Licenses (Singapore), where over 250 nailists and beauty therapists professionals will compete among different categories of nail art, make-up, SPMU, beauty services skills, judged by an esteemed panel of industry veterans from around the world.
Cosmoprof Asia 2022 is indeed coming back with a bang. This is not an event just for exhibitors and buyers, but for anyone who has an interest in the beauty industry. There have been so many changes in beauty trends and skincare over the past two years and we cannot wait to see the innovation in the industry, so make sure you don’t miss out on this one!